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The Ninth Watch


The Ninth Watch

Postby justjj » Tue Nov 19, 2013 10:40 am

http://www.fastcodesign.com/3021127/fin ... oesnt-suck

" ... it ain't rocket science.
It's just designed with an approach other than complete indifference.
And it wasn't some pro bono job where BBDO took pity on the poor broke scientists, either--the faculty decided that investing actual money into an appealing presentation of their science was worthwhile.
Why doesn't this happen more often?"
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